PR, Press Office & Digital PR

In our showroom we display our customers’ collections for press, stylist and influencer with whom we daily organize appointments to choose items that will feature on editorials of on and off-line magazines and on social profiles of the influencers.

We write and divulge press releases and news about products and corporate information. We prepare the complete press review of published editorials.

Our deep knowledge and experience in the fashion communication industry, where we have been working for more than 25 years, allowed us to established good relationships with many professionals of communication, publishing houses and media.

Media Planning

Media strategies

Analysis and interpretation of communication objectives expressed by the Customer and the creative agency. Includes definition of appropriate media objectives.

Buying

Negotiations either with or without Client participation. Analysis and evaluation of proposals and opportunities offered by media. Multimedia buying.

Competitors analysis

Analysis and interpretation of communication objectives expressed by the Customer and the creative agency. Includes definition of appropriate media objectives.

Planning

Optimal calendar and pre-evaluation planning (coverage, media frequency and frequency distribution).

Social Media

Social Media Management

We create and manage social profiles by editing, planning and publishing contents. We also work on the timing, sponsorship and evaluation of insights data and profile growth.

Influencer Marketing

Since many years we research, select and collaborate with Influencer, micro-influencer, youtuber and ticktocker with whom we activate social projects and collaborations that we follow up from A to Z: from fitting to publishing. We prepare the social press review.

Celebrities

Thanks to our close contacts with stylists and tv assistants of the major television programs and cinema production, we supply garments and accessories on loan or gifting for celebrities. We also search and propose testimonial for special projects and campaigns.

Events

We create and realize events aimed at presenting products and collections such as: press days organized in our showroom or in external locations, press conferences for the presentation of projects, openings, influencer days, experiences, parties and fashion shows. We take care of the entire organization of the event, the press office and the research and invitation of guests such as celebrities and influencers. We prepare the complete press review of the event.